Overhauling content? Looking for new approaches or best practices? Below are some of our favorite tips and conversations on writing, keeping content relevant and finding the right words.

Selected Articles and Presentations

Visitors to attorney bios account for a major share of a law firm’s website visits. With mere seconds to retain visitor interest, it is essential to make the most of these website magnets.

Top tips for tip-top attorney bios.

A modern spin on classic good writing is filled with practical examples and tips.

Expert advice from a panel tackling law firms toughest copy challenges every day.

How can you instill good marketing habits in young associate attorneys? Summer associates on client pitches and major content projects are a few of the winning approaches Amy Spach learned about as a Your Honors Award judge. See what’s trending in this webinar recording.