Contact
AS Written Communications is based in Los Angeles and works with clients locally, regionally and nationally.
Contact us to help you find the words you are missing

Bio Rx: Making the Most of a Website Magnet

Contact
AS Written Communications is based in Los Angeles and works with clients locally, regionally and nationally.
Contact us to help you find the words you are missing

Visitors to attorney bios account for a major share of a law firm’s website visits. With mere seconds to retain visitor interest, it is essential to make the most of these website magnets.

In this Legal Marketing Association program held during its 2017 annual conference, Amy Spach and co-presenter Mary Trice, of Winston & Strawn, shared what every compelling lawyer bio should include and how to present it effectively. Topics included:

  • The elements of a strong bio
  • Ways to optimize bios online
  • How to recognize pitfalls that zap the effectiveness of a bio
See Program