Visitors to attorney bios account for a major share of a law firm’s website visits. With mere seconds to retain visitor interest, it is essential to make the most of these website magnets.

In this Legal Marketing Association program held during its 2017 annual conference, Amy Spach and co-presenter Mary Trice, of Winston & Strawn, shared what every compelling lawyer bio should include and how to present it effectively. Topics included:

• The elements of a strong bio
• Ways to optimize bios online
• How to recognize pitfalls that zap the effectiveness of a bio