Amy K. Spach founded AS Written Communications as professionals and enterprises began using digital technology to establish and build their business reputations.
Nearly 20 years later, Amy still believes that professionals deserve more than filler copy. She uses a journalistic approach to customize clients’ stories shared on websites, social media and other platforms.
The product of a lawyer-filled family, Amy learned what she lived and developed a specialty in working with BigLaw, regional and solo lawyers and firms. During her recent, five-year tenure as an Am Law 50 firm’s first marketing writer and content manager, Amy instituted a high-impact attorney bio program, established editorial guidelines and revitalized long-form publications.
Amy frequently presents programs and content for the Legal Marketing Association on attorney bios, writing and business development. Following recognition of her work by LMA’s Your Honor Awards, she joined the YHA judging panel to help identify what’s next and best in legal marketing.
A graduate of McGill University in Montreal and a former NBC News producer in New York and London, Amy is based in Los Angeles and works with clients nationwide.