Need to get noticed in a world of content overload? Razor-sharp writing cuts through weighty words to transform the forgettable into the memorable and invites readers to return for more.

This modern spin on classic good writing is filled with practical examples. Learn how to combat dull writing and boost the appeal of your firm’s collateral on any platform. Legal marketing and PR pros can reacquaint themselves with ways to hone words to capture today’s easily distracted audiences.

Amy Spach co-presented this live program at the LMA 2015 annual conference with John Byrne, which was recorded for purchase.