Attorney bios continue to reign as law firms’ most popular webpage destination. Are your firms’ bios delivering the information your inquisitive audience seeks?
The presentation focuses on helping you write attorney bios that are on point and a good read. Topics discussed include:
- Key elements of a strong, multiplatform bio
- Varying styles and formats of well-written bios
- How to avoid bio killers
- Adapting bios across content platforms
- Capturing specific audiences: press, general counsel and referral sources
Amy Spach co-presented this LMA PR Writing Workshop webinar program with Nancy Slome of Lawyer Lawyers Biography Service.