Write at the Speed of Now: Power Writing for Law Firm Communicators

Need to get noticed in a world of content overload? Razor-sharp writing cuts through weighty words to transform the forgettable into the memorable and invites readers to return for more.

This modern spin on classic good writing is filled with practical examples. Learn how to combat dull writing and boost the appeal of your firm’s collateral on any platform. Legal marketing and PR pros can reacquaint themselves with ways to hone words to capture today’s easily distracted audiences.

Amy Spach co-presented this live program at the LMA 2015 annual conference with John Byrne, which was recorded for purchase.

Struggling With Content That Stinks?

To tackle law firms’ toughest content challenges, Amy Spach assembled a panel of experts to provide a content makeover of copy submitted by small, mid-sized and large law firms. We dug into:
  • Attorney bios
  • Practice and industry descriptions
  • Office pages
  • Survey reports
  • Case studies
See what our magical red pens turned out during this LMA Los Angeles chapter live program.

On-Point Attorney Bios

Attorney bios continue to reign as law firms’ most popular webpage destination. Are your firms’ bios delivering the information your inquisitive audience seeks?
The presentation focuses on helping you write attorney bios that are on point and a good read. Topics discussed include:

  • Key elements of a strong, multiplatform bio
  • Varying styles and formats of well-written bios
  • How to avoid bio killers
  • Adapting bios across content platforms
  • Capturing specific audiences: press, general counsel and referral sources

Amy Spach co-presented this LMA PR Writing Workshop webinar program with Nancy Slome of Lawyer Lawyers Biography Service.

Teach Your Children Well: Cultivating the Next Generation of Business Development Leaders

How can you instill good marketing habits in young associate attorneys? Summer associates on client pitches and major content projects are a few of the winning approaches Amy Spach learned about as a 2018 Your Honors Award judge. Amy joined this LMA online seminar discussion on the value of law firms offering training to future rainmakers early in their careers. Find out what’s in store for the biz-dev next generation.

Bio Rx: Making the Most of a Website Magnet

Visitors to attorney bios account for a major share of a law firm’s website visits. With mere seconds to retain visitor interest, it is essential to make the most of these website magnets.

In this Legal Marketing Association program held during its 2017 annual conference, Amy Spach and co-presenter Mary Trice, of Winston & Strawn, shared what every compelling lawyer bio should include and how to present it effectively. Topics included:

  • The elements of a strong bio
  • Ways to optimize bios online
  • How to recognize pitfalls that zap the effectiveness of a bio